Shyam Sundar

Expertise Areas

  • Human-AI Interaction (HAII)
  • Human-Computer Interaction
  • Computer-Mediated Communication
  • Social Psychological Aspects of IT
  • Computational Social Science


  • COMM 517: Psychological Aspects of Communication Technology
  • COMM 506: Research Methods in Communication


Web Page


  1. Sundar, S. S. (2020). Rise of machine agency: A framework for studying the psychology of human-AI interaction (HAII). Journal of Computer-Mediated Communication, 25 (1), 74-88. doi: 10.1093/jcmc/zmz026
  2. Liao, M., & Sundar, S. S. (2021). When e-commerce personalization systems show and tell: Investigating the relative persuasive appeal of content-based versus collaborative filtering. Journal of Advertising. doi: 10.1080/00913367.2021.1887013


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Shyam Sundar
James P. Jimirro Professor of Media Effects



The Center for Artificial Intelligence Foundations and Engineered Systems (CAFE), pronounced café, brings together expertise from 75 researchers representing 24 academic units across Penn State with the goal of developing cross-disciplinary interactions. The center’s focus is on accelerating advances by synergistically advancing AI foundations and the techniques to deploy them efficiently toward applications focused on engineered and defense systems. CAFE provides opportunities for research partnerships, faculty/student recruitment, and technology transition to practice.

Center for Artificial Intelligence Foundations and Engineered Systems

The Pennsylvania State University

W323 Westgate Building

University Park, PA 16802